Not all DISC Assessments are Created Equal

When I’m out networking, I usually run into someone who’s either taken a DISC assessment or has heard of DISC. That’s not surprising considering DISC has been around for many, many years and been used by many companies as a tool to help promote effective communication.


McCabe Training & Consulting is a proud distributor for TTI Success Insights (TTI SI), the industry leader for providing research-based, reliable assessment solutions. Recently, TTI SI published a white paper that outlines 15 things that set TTI SI Behaviors Assessments Apart.


  1. Analysis that separates natural Behaviors from adapted Behaviors
  2. External review documenting the highest Cronbach’s alpha in the marketplace
  3. Published Adverse Impact scores
  4. Peer-reviewed studies published in journals and for Research 1 Institutional dissertations
  5. Test-retest analysis over time to confirm reliability
  6. 384 different personalized DISC reports
  7. Wheel graphics that quickly show team relationships
  8. Predictability studies that confirm the connections between Behaviors and jobs
  9. Predictability studies that tie behaviors to higher grades
  10. Confirmation studies linking Ipsative survey results to real brain activity
  11. Confirmation studies that expose the value of avoidance in decision making
  12. A huge database used to define norming, including norming data for individual countries
  13. Assessments and reports available in 41 languages, which enhance the validity by using a person’s first language.
  14. Integrated reports that not only provide Behaviors and Motivators information, but also clearly expose the resulting interactions
  15. Assessments built upon at least one of five social sciences that each add to our understanding of human interactions and success

Download the detailed article by clicking on this link.

So, next time someone asks you about DISC or invites you to take an assessment, remember they are not created equal.

What Will You Do Differently in 2014?

Happy-New-Year-2014Happy New Year! I’ve published the article below for several years now as a way to stop the insanity. In other words, stop doing the same things over and over again expecting different results. Wishing you success in 2014!!

Do you want to sell or earn more in 2014 than you did in 2013? There’s only one way to guarantee you will exceed last year’s results and income and beat your competition hands down…and that is to improve your sales skills by investing in yourself and your ability to generate record sales.

Ask yourself the following questions:

  • Did you achieve the results you believed you would when you started the year? Why or why not?
  • Did you exceed your business goals this year? What factors contributed to you exceeding your goals?
  • Did you try something (anything) new: a new prospecting method, a new closing technique, a new networking approach? A new ______________?
  • Did you repeat any of the mistakes you made in 2012? Why?
  • Did you come out of the gate in 2013 with a roar? If not, why not?
  • Are your goals, plans and action steps for 2014 clearly defined? If not, when do you plan on working on them? Hopefully sooner rather than later.
  • What are you going to do better, sooner, or more of – this coming year than last?
  • Are you letting the external forces of the economy, the business climate or your competition determine your attitudes or results?
  • What are your self-development plans for 2014? Do they include more reading, more learning, more training?

Over the years I have had the opportunity to observe hundreds of salespeople in all industries and I can tell you that many of them expect different (better) results this year than last but do nothing different or better. If this is you, you are living in Fantasyland. Selling, like any other profession, requires constant study, vigilance, courage to ask difficult questions and a willingness to break out of traditional thinking and into the realm of “what if”.

So why not start something really unusual this year. For example:

  • Start sending regular notes to potential, current and former clients (10-15 a week)Better yet, pick up the phone and call them!
  • Read a new self-help book every week
  • Join a professional association or mastermind group

These may not be new, unusual or creative for some of you, but I’ll bet for many of you even these will be a stretch.

Do this:

Create a list of at least 25 unique / different behaviors / actions that you will try, test or do this year. Place this list where you will see it each and every day.

“Action must be taken at once; there is no time to be lost.” Miguel Hidalgo

Source: Tim Connor, Connor Resource Group,

Key To Sales Success – It’s Not The “How”, It’s The “Why”

Based on what you’ve learned about behavioral styles, I’ll bet you high D’s out there think you’re better than the other styles. Am I right? Believe it or not, sales success comes in all shapes, sizes….and behavioral styles. If you know how to recognize and adapt to the customer’s style, you will be successful.

Watch the video message below to learn that there’s something else in play as it relates to sales success. And I don’t mean product knowledge…

Click on the image below to watch this week’s video message:

The Customer Is Always Right…right?

Do you believe in the adage, “The customer’s always right”? Nordstrom’s is famous for their customer service and the story is told of a customer who returned a used tire and received a refund from Nordstom’s…and they didn’t even sell tires! You may think that’s a stretch but if you want to be known for exceptional customer service maybe that’s what you need to do.

These days, it’s sad to say that finding even “good” or “adequate” service is difficult. The video message below tells you about my experience while visiting my sister in Tucson. A seemingly uneventful visit to a salon for a pedicure turned into an awkward customer situation. Fortunately, I wasn’t the customer involved. Had I been, I don’t think I would have been as nice as this customer was.

So, where do you stand with regards to “The customer is always right”? Even if they’re wrong, there’s always something you can do to remedy the situation without embarrassing the customer.

Click below to watch this week’s video!

Adapt for Increased Sales – Putting It All Together

Over the last four weeks, I’ve introduced you to the four primary behavioral styles – how to recognize them and, more importantly, how to adapt for increased sales. Now it’s time to put this theory into practice, if you haven’t done so already.

Generally speaking, you can recognize one’s primary behavioral style through simple observation and conversation. All you need to do is answer two questions –

Question #1: Is the person Outgoing or Reserved? In other words, when they walk into the store, do they make a general comment or do they walk right up and start a conversation with you? It’s easy to recognize the outgoing types. Outgoing types are either High D – Dominants or High I – Influencers. The customers who politely engage you in conversation or wait for you to engage with them – they’re Reserved and they are High S – Steadiness and High C – Compliance.

Question #2: Is the person Task-oriented or People-oriented? Task-oriented people want to get down to business immediately. They’re either direct or demanding (High D) or simply uncomfortable engaging in small talk (High C). People-oriented individuals want to have a fun and memorable experience with others (High I) or are polite and friendly (High S).

Putting it together, High D is Outgoing and Task-oriented / High I is Outgoing and People-oriented / High S is Reserved and People-oriented / and, High C is Reserved and Task-oriented.

How do you Adapt? DiSC Customer-Focused Selling Skills

Here are two ways you can practice the language of DISC each and every day:

(1)    Think about the people you interact with every day. What DISC style do you think they represent? How can you best engage them with what you have learned about yourself and their style?

(2)    After every customer interaction, think about what DISC style you thought they represented. How different was their style to yours? What did you do to adapt your style? What could you have done differently?

Any time we learn a new language, we have to practice it or we’ll lose it. Want to be more successful in sales, practice-practice-practice!

Click below for this week’s tip…LIVE from Tucson, Arizona!